A clear path to 4x ROAS
for Makan Luban.
Presented by DTC Nova to makanluban.com. A full account audit, the three bottlenecks holding you back, and a 3-month plan to move from 2.84x today to 4.0x at $10K/mo — backed by a full-refund guarantee.
The account is profitable — three bottlenecks are hiding it.
Since April 2020 Makan Luban has generated $688,727 on $187,262 spend — a 3.68x all-time blended ROAS. The four active campaigns deliver 5.70x, well above the 4x target. This month dipped to 2.84x for one reason: Performance Max ate half the budget at 1.95x. Remove it, the rest of the account is already at 3.74x.
720 of 1,220 products can't show
Blocked by an unclaimed website and broken stock sync. Cheap to fix, huge unlock.
Performance Max is dragging you down
50.5% of budget at 1.95x ROAS while every product in its feed is disapproved.
Search structure is capping quality score
Mixed match types and Poor ad strength limit auction eligibility and raise CPC.
One campaign explains this month.
Live campaigns · Jul 1–28, 2026. Performance Max spent 50.5% of budget at 1.95x while the other three averaged 3.74x.
Spend vs Revenue
ROAS by Campaign
$9,385 on $2,509 spend — much closer to target
Arabic is captured. English is wide open.
Arabic keywords sit at 55–100% impression share. The real scaling lever is unlocking the disapproved catalogue and expanding into 5,000–15,000 monthly English frankincense searches barely covered today.
Top Performing Keywords · ROAS
Where the volume is
Six moves. In this order.
Claim the website & fix stock sync
Unlocks 720 of 1,220 products in Merchant Center. Zero extra ad spend. Single biggest revenue lever.
Wind down Performance Max
50.5% of budget at 1.95x while every product in its feed is disapproved. Redistribute to Search, Shopping, Display, Demand Gen.
70 / 30 tier restructure
Split performers vs still-learning into distinct campaigns with dedicated tROAS. Set primary Shopping priority to High.
Split match types & lift ad strength
Separate exact from phrase into distinct ad groups. Push RSAs from Poor → Good/Excellent. Add negative keyword lists.
Block mobile app inventory
Account-level exclusion for adsenseformobileapps.com. Silent budget leak in nearly every eCom account.
Launch Display retargeting
Split by funnel stage: all visitors, cart abandoners, past buyers. Use existing creative library.
Week by week. In the right order.
Foundation
- Claim + verify website in Merchant Center
- Fix stock sync between store and feed
- Live test purchase — confirm currency values
- Block mobile app placements at account level
- Separate exact vs phrase match into distinct ad groups
- Hold Performance Max flat
Search + Shopping
- Clear product issues — target 800+ eligible
- New RSA ad copy — lift ad strength to Good
- Add brand/non-brand negative keyword lists
- Launch Display retargeting (visitors + cart)
- Reduce PMax budget by 30%
Restructure + New Channels
- Finish Shopping 70/30 rebuild
- Launch Shopping in Saudi Arabia + Kuwait
- Launch Demand Gen on YouTube + Discover
- Reduce PMax by another 40%
- Raise budgets on 3.5x+ campaigns
Scale
- Pause Performance Max completely
- Grow total spend to $10K/month
- Expand non-brand into Kuwait + Qatar
- Expand English frankincense keywords
- Regroup Shopping tiers monthly
3.0x → 3.5x → 4.0x
Conservative curve. Branded Search is already at 4.52x on a constrained budget. Once PMax tapers and the feed clears, the blended rate rises naturally.
Monthly Revenue Build by Channel
Simple. Skin in the game.
A flat monthly retainer. A performance fee that only kicks in once we've scaled you past the $10K/mo mark — when we're already making you money.
Example: spend $15,000 in a month → performance fee is 5% × $5,000 = $250 on top of the retainer.
- Full account restructure & feed fix
- Weekly optimisation across Search, Shopping, Display, Demand Gen
- Merchant Center management & catalogue unlock
- Creative direction for RSAs, Display, Demand Gen
- Bi-weekly reporting + Slack access to your lead strategist
- GCC expansion — UAE, Saudi Arabia, Kuwait, Qatar
What you'll pay
Hit the targets or get your money back.
We commit to the ROAS targets below at $10K/mo ad spend. If we miss every month, you receive a full refund of every retainer paid. If we hit some months but miss others, you receive a partial refund proportional to the months missed.
Full refund
Miss the stated ROAS target in all three months and we return every retainer paid during the engagement. No conditions, no clawbacks.
Partial refund
Hit some months, miss others — you're refunded the retainer for every month we didn't hit. You only pay for the months we delivered.
Important: the guarantee can only be claimed after the full 3-month engagement is completed. Ending the contract early — for any reason — nullifies the guarantee and no refund will be issued. Guarantee applies at a fixed $10K/mo ad spend, starting once Merchant Center access is granted and the feed fix is unblocked in Week 1.